Recent years have seen an explosion of online sports betting. Adverts on TV before and during sports events encourage us to bet on our mobiles while watching the action, with odds updated according to what is happening on screen.
There are thought to be more than 2,000 different online betting sites worldwide (including casinos).
Betting online is all about convenience. You can bet online 24 hours a day, 7 days a week, and there is no need to walk down the High Street to your local bookie. It’s also very easy: a few clicks, and you’re done.
The popularity of online betting explains why major bookies with a big High Street presence also have betting platforms on their websites, such as William Hill, Ladbrokes, Coral and Betfred.
Betting while the event is taking place – ‘in-play’ or ‘in-running’ betting – is now a huge market, and this becomes much more feasible online. Whether you are watching the event you are betting at home, in the pub or even in the crowd, you can respond in seconds to what is happening live!